There’s no limit to the aid that supply chain professionals can offer. Be it time, money or resources, supply chain professionals have many options to help those affected by natural disasters and crises. ASCM Members and the supply chain community at large are a force for good when disaster strikes.

No matter who or where you are in your supply chain career, you need to start caring about advancing women in the field. That’s because women make our supply chain organizations stronger and position our companies for sustainable, profitable growth.

The specialty Frappuccino strategy used an agile supply chain to meet customer demand.

Meet the challenge to rise from supply chain manager to supply chain leader.

Participating in a professional group brings many benefits you can’t get anywhere else.

Become a published author to build your personal brand and advance the supply chain community.

Responsible water stewardship improves your brand. The CEO Water Mandate can provide guidance.

Most of my blogging is focused on how to market the success of your supply chain organization. However, sometimes you reach a point in your career when you need to focus on making yourself more marketable in order to achieve your career goals. Enter APICS Career Coach Rodney Apple, to help you take control of your career and map out a plan.

Supply chain is at the core of many groundbreaking sustainability efforts

Sustainability has gone from an optional but noble issue to a business imperative

Winning an award is a wonderful way to brag. It’s an endorsement from a respected third party that brings your organization positive publicity and credibility. It provides a great opportunity to market your organization and your work.

SAP has a marketing campaign underway that showcases its technology through the eyes of its customers, and one video segment stands out to me. It tells the story of athletic apparel manufacturer Under Armour, and the key takeaway is that supply chain excellence has made the company what it is today.

Earlier this month, APICS launched the definitive global standard for logistics best practices, the APICS Certified in Logistics, Transportation, and Distribution (CLTD) credential program, which will elevate knowledge and skills in logistics, transportation, and distribution practitioners.

Marketing isn’t just for the marketing department or your company’s marketing people. In fact, the marketing you can do is probably much more interesting to the people who matter a lot to you – prospective employees.

A highlight of the annual Gartner Supply Chain Executive Conference is the release of the top 25 supply chain list that ranks the best supply chains. (BTW, it was satisfying to see that 50% of the companies on the 2016 list work with APICS!) Winning an award presents a great opportunity to do some marketing, and that got me thinking that supply chain organizations should do more to market themselves.

The number of CMOs becoming more knowledgeable and enthusiastic about supply chain management is increasing as leading companies lean on supply chain attributes to position, promote and differentiate products, services and brands. If you’re a marketer looking for a great story to tell about your company—one that will capture the hearts and minds of a generation of customers—you may need to look no further than your supply chain.