Session description

Using Downstream Data to Power Demand Management

Monday, September 30
1:00 p.m. - 2:15 p.m.
Osceola 1-3 

Larry Lapide
Research Affiliate
MIT Supply Chain Management

Bradley Sayers
Senior Manager of Demand & Inventory Planning
Milwaukee Electric Tool

Nara Behara
Global Demand Planning Manager
Method Home                     

Companies collect a wealth of information on their customers and their demand preferences, but often this data is underutilized in designing and implementing routine demand planning processes. In this panel, Larry Lapide and a panel of industry experts will discuss the ways that this data can be used to drive demand management to greater levels of detail and accuracy.