Session description

Academic Session: Green Actions and Reactions

Tuesday, October 1 
9:45 a.m.—11:00 a.m. 
Academic Program

Frank Montabon, CPIM, CIRM, CSCP
Associate Professor of Operations Management | Iowa State University

Dave Cantor
Iowa State University

Jing Dai

Environmental sustainability issues are a priority for many companies, as green initiatives can be both differentiators and cost savers for businesses looking to gain competitive advantage. Using an innovative analysis technique, the research that will be shared by the presenters during this session will examine sets of organizations and their rivals in order to understand why certain companies choose to develop environmental capabilities. Attendees will learn about major environmental efforts that leading businesses are adapting and how their competitors’ innovations can affect their own organizations.