Sunday, September 29
2:30 p.m. -3:45 p.m.
Assistant Professor of Management, Washington State University - Vancouver
The Hewlett-Packard (HP) DeskJet business—being fast-growing and part of an environment of extreme uncertainty and short life cycles—requires a clear approach for quantifying the value of supply chain responsiveness. This presentation will illustrate the methodology HP uses to estimate the cost of being short or long on a product and the value of shortening response time by specific amounts. Attendees will learn how the interrelated and nonlinear interrelationships between forecast error, product life cycle, and cost of excess or shortage affect company strategy. The presenter will also review the organizational behavior and change management aspects of applying a response-time framework across the value chain.