Session description

Segmentation in Demand Planning for Enhanced Forecast Accuracy


Tuesday, October 1
9:45 a.m.–11:00 a.m.

 
Jeff Metersky
Vice President, SIOP Practice
Chainalytics 

Jim Davis
Director of Demand Planning & Customer Service
Colgate-Palmolive

  Supply chain and operations management executives consistently say one of their biggest challenges and top priorities is determining how to improve the demand planning process. Despite significant technological advancements—the rise of big data, demand sensing, machine learning, and more—companies still fail to improve service levels and reduce safety stock. This session will explore Colgate-Palmolive’s ongoing efforts to enhance its demand planning and forecasting processes. The presenters will explain what launched Colgate-Palmolive’s journey and its application of demand segmentation for improved accuracy and opportunity identification.