Cyber Monday 2017 was a record-breaking event, with a total of $6.59 billion digital transactions, reports CNBC. The sales total is up 16.8 percent from 2016, according to Abode Insights, making it the largest Cyber Monday in American history.
Mobile sales factored prominently in this growth, accounting for $2 billion in digital transactions. Shoppers favored mobile purchases for much of the day, says Taylor Schreiner, director of Adobe’s Digital Insights division, switching to desktop when they returned home in the evening.
"People are really figuring out how to use their mobile devices," says Mickey Mericle, vice president of Adobe's Marketing and Insights division. "And retailers are figuring out how to optimize ... for mobile."
Mobile was a force throughout the entire Thanksgiving holiday weekend, accounting for nearly half of all orders on Thanksgiving day and 46.2 percent of online revenue on Black Friday, CNBC reports. More than $5 billion was spent online on Black Friday, bringing the total online spending for the month of November to more than $50 billion. Experts estimate that online sales will reach $100 billion by the end of the year.