Amazon garnered nearly one-third of all e-commerce sales between Thanksgiving and Cyber Monday, according to data gathered by Slice Intelligence. Although Amazon still led other online retailers by a wide margin, the e-commerce giant’s market share dipped slightly from 31.1 percent in 2015 because of increasing competition from other players, CNBC
The others in the top 10 for Cyber Weekend sales—which together claimed nearly 30 percent of the period’s e-commerce sales—were all retailers with brick-and-mortar focuses. Best Buy claimed the number-two spot with 7.4 percent of sales; Target garnered 4.4 percent; Wal-Mart Stores pulled in 4.1 percent; and Macy’s, which suffered a site outage on Friday, rounded out the top five with 3.2 percent. Home Depot, J. Crew, Apple, Nordstrom, and Kohl's each pulled in 1.2 percent to 2.7 percent, respectively.
Target, Wal-Mart Stores, and Kohl’s each set some type of personal online record for the long weekend's sales, and Best Buy and Apple both saw gains in their e-commerce market share compared with 2015. However, J. Crew, Nordstrom, Macy’s, and Wal-Mart Stores all experienced slight dips compared with the previous year, according to Slice Intelligence data.