APICS Director, Global Communications
New APICS Brand Reinforces Leadership Role
in Supply Chain and Operations Management
CHICAGO (October 1, 2013) – APICS, the world’s leading association for supply chain and operations management, today adopted a new global brand platform that positions APICS for continued growth and success.
Abe Eshkenazi, APICS CEO, says "The rebranding signals to the world APICS's transformation. Over the past year we've repositioned APICS to better serve members and customers and to bring to the forefront our organization's commitment to supply chain excellence, innovation and resilience."
APICS Brand Pillars: Global, Strategic and Responsive
From today forward, three pillars will guide APICS's brand and culture. Eshkenazi says, "APICS has always been committed to serving our more than 37,000 members and customers via a global network that includes over 250 channel partners. Our rebranding is sharpening our focus and demonstrating our strength as the premier provider of research, education and certification programs for supply chain and operations management professionals."
“APICS is the largest affiliated community of any supply chain organization in the world; we are responsible for building, validating, and maintaining the body of knowledge for our profession; and our certifications are the industry standard,” Eshkenazi said. “We want this new brand to reinvigorate connections with our global network of members, volunteers, partners, instructors, academics and corporate clients and continue to heighten the value and contributions they bring to their organizations’ success.”
Simplified Name, Redesigned Logos and Updated Website
Concurrent with the rebranding, APICS is simplifying its name and releasing updated logos. Founded in 1957, APICS outgrew its original name years ago (“The American Production and Inventory Control Society”) and gradually transitioned to APICS The Association for Operations Management. The new brand acknowledges the evolution of the word APICS from acronym to full name.
The refreshed brand includes new corporate, APICS Foundation, North American Chapter and Channel Partner logos; a digital-friendly color palette, a suite of new marketing materials, and an updated website. Members had the opportunity to preview the new branding at the APICS 2013 annual conference September 29-October 1 in Orlando.
Eshkenazi says, “Our brand, name and logo are important symbol that communicate who we are and what we stand for and deliver. This rebrand is also an opportunity to refresh our look and modernize how we represent ourselves to members, customers and the supply chain community at large.”
APICS is the leading professional association for supply chain and operations management and the premier provider of research, education and certification programs that elevate supply chain excellence, innovation and resilience. APICS Certified in Production and Inventory Management (CPIM) and APICS Certified Supply Chain Professional (CSCP) designations set the industry standard. With over 37,000 members and more than 250 international partners, APICS is transforming the way people do business, drive growth and reach global customers. For more information, visit http://apics.org, join the APICS LinkedIn group at apics.org/linkedin, and follow APICS on Twitter at http://twitter.com/Tweet_APICS.