Jennifer K. Daniels
Vice President, Marketing
Jennifer Daniels is the vice president of marketing for APICS. She serves as the chief marketing officer, overseeing the organization’s branding, marketing, and communications.
Daniels has more than 20 years of experience in marketing, sales, and delivery of services, including work at Aon Consulting as vice president of marketing. Prior to joining Aon Consulting, Daniels was founder and managing director of Visient, a marketing and design agency that served professional, technology, and financial services clients.
Career highlights include rebranding and renaming publicly traded and private companies, turning marketing cost centers into profit centers, growing new lines of business and launching start-ups. She has gained experience in branding and positioning, strategic planning and tactical plan execution, campaign creation and program management, business development and lead generation, and all forms of marketing communications, including public and investor relations.