Resources > APICS Magazine > Advertising > Materials Guidelines
Materials Guidelines
Specifications
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2-Page Spread |
2 full page 7" x 10" ad pages |
|
Full Page |
7" x 10" |
|
2/3 Page |
4 9/16" x 10" |
|
½ Page Island |
4 9/16" x 7 ½" |
|
½ Page Vertical |
3 3/8" x 10" |
|
½ Page Horizontal |
7" x 4 7/8" |
|
1/3 Page Vertical |
2 ¼" x 10" |
|
1/3 Page Square |
4 9/16" x 4 7/8" |
|
¼ Page Banner |
7" x 2 1/2" |
|
¼ Page |
3 3/8" x 4 7/8" |
Trim Size: 8 1/8"x 10 7/8"
Live Area: 7" x 10"
Printing: Web offset
Binding: Perfect bound
Line Screen: 150 line preferred
Bleeds: Trim size plus 1/8" on all sides. Bleeds available on full pages only.
Film: Right-reading emulsion-side-down.
Electronic Art: Must be saved on CD, Zip disk, or Jaz disk. (FTP and e-mailing of advertising is not acceptable.)
Proof: All advertisements must be accompanied by an acceptable proof (SWOP proof for four-color) and a laser print for black and white. If not furnished, advertiser will be charged $50 for APICS printing of proof. APICS will not be held liable for color and positioning variations in absence of proof sent. No refunds or make-goods for any advertisements without an acceptable proof.
All materials must conform to appropriate specifications. Advertisers will incur additional charges if materials must be altered before they can be used.
Film Submission: Film negatives, right-reading, emulsion-side down, are preferred. Same size velox prints are accepted for one-color art only.
Four-color materials should include one set of progressives, proofs, color match, or color key. If a color proof is not provided, printer will pull a color proof and the advertiser will be charge $100. Advertiser supplied materials will be held for 12 months.
Electronic Submission: Electronic files are accepted but must be saved on CD or Zip disk (FTP and e-mail not accepted). All disks should be labeled by platform with content.
Publisher is not responsible for electronic files. Any cost for incomplete data or manipulation of files on the part of the magazine printer will result in charges assessed to the advertiser ($100 per change). Publisher strongly recommends that files go through a preflight system, such as FlightCheck, as the final step before saving file to disk. All ads submitted electronically must be accompanied by an SWOP standard digital proof.
QuarkXpress created on a Mac platform is preferred. Call for details on submitting PC files.
Set document up to the trim size of the magazine. Allow 1/8" bleed and 1/8" safety margin from trim. All files and artwork should be CMYK unless other colors have been arranged in advance.
Send laser or color proof pulled from submitted files at 100 percent.
Send all printer and screen fonts (Type 1/PostScript, no TrueType fonts). Do not stylize fonts in Quark. For example: use Helvetica bold, rather than clicking on "B" to make plain Helvetica bold. Please do not use Multiple-Master fonts.
Send all high-resolution images and graphics. Do not use JPEG compression.
Save Photoshop, Illustrator, Freehand, etc., files as CMYK. Do not set screening or transfer functions in Photoshop. For type runarounds, create a clipping path around the image in Photoshop and save as an EPS (do not use Quark's clipping path feature).
Do not save images as TIFFs with NONE chosen as background color in picture box (in Quark).
Do not nest EPS files. Backsave Illustrator 9.0 files to a lower version.